The Story of the HoloTableHub Gamestore
The HoloTableHub Gamestore is a community-driven TCG store for Star Wars™: Unlimited, with the goal of bringing players together and creating sustainable structures for both casual and competitive play.
It was born out of a genuine passion for the game and the desire to build a strong local as well as supra-regional community where newcomers and ambitious players alike can find their place.
From Player to Player
My name is Alexander Pohl, a long-time TCG and tabletop player with extensive experience in competitive play and community building.
I had actually promised myself that I would never start another TCG.
After the end of official support for Star Wars™: X-Wing, however, Star Wars™: Unlimited "unfortunately" won me over with its exciting, interactive game mechanics and the outstanding first set, Spark of Rebellion.
While I previously approached other TCGs and tabletop games with a clear focus on competitive play, Star Wars™: Unlimited even reignited my passion for collecting.
Over time, this led to a (nearly) complete master set of the first six sets — something I had consciously stopped pursuing in earlier games.
From the First Idea to the German-Language WhatsApp Community
The original idea was simple:
Create a WhatsApp group for Schleswig-Holstein in order to connect local players.
As early as March 2024, the release month of the first set, it became clear that there was a lack of a German-language WhatsApp community for Star Wars™: Unlimited — a low-threshold, easily accessible complement to Discord, Facebook & Co., similar to what I had greatly appreciated during my time as an active X-Wing player.
From this initial idea, the largest German-speaking WhatsApp community for Star Wars™: Unlimited quickly emerged, now connecting players from across the entire German-speaking region.
Why a Dedicated Store?
Even during my time with X-Wing, I would have liked to offer official tournaments.
However, this is only permitted for official retailers by Asmodee.
With Star Wars™: Unlimited, I initially tried to build the local scene together with existing local stores. When further cooperation was not desired, I made the conscious decision to found the HoloTableHub Gamestore in September 2024.
The goal was — and still is — to actively strengthen the community, especially with regard to competitive play and reliable tournament structures.
The HoloTableHub Gamestore therefore does not see itself as a competitor to other stores, but as a complement to the existing scene.
- Prices are roughly aligned with the local market
- Revenue primarily serves to cover ongoing costs
- Make tournaments and events possible
Profit maximization is not the goal of the HTH Gamestore — the focus is on strengthening the community.
Our Values
HTH stands for respect, acceptance, and diversity.
- No gatekeeping, no discrimination, no toxic behavior.
- We aim to provide a safe and welcoming space for all players.
Because I value cooperation and synergy, the idea for a companion app emerged alongside the WhatsApp community and the gamestore, supported by a fantastic team. This is why we ultimately chose the name HoloTableHub (Gamestore) together.
Why Competitive Play?
At HoloTableHub, competitive play does not mean pressure or exclusion. Instead, it grows through playing together, learning, and continuous improvement.
Star Wars™: Unlimited truly unfolds its depth when games are played under transparent, fair, and consistent conditions.
Beginner-Friendly & Challenging at the Same Time
- New players learn the game correctly and sustainably
- Experienced players find real challenges
- Discussions about rules, card interactions, and the meta remain constructive and respectful
Casual play has just as much of a place here — but competitive play forms the stable foundation for a healthy, long-term community.